Videos are all around us. On sites such as YouTube and Vimeo, and more and more on Twitter and Facebook. Whereas once a upon a time, you needed this thing called a “video/camcorder” to record video, today you can record high quality videos using your cell phone or even “recording” your mouse-clicks on your computer. Kittens videos aside, the number of “how to do [insert computer process here] videos” on YouTube is overwhelming, and valuable.
During the 2017 Learning Solutions conference sponsored by the eLearning Guild, one of the most interesting sessions was delivered by Hans de Graaf, an eLearning and Video expert. Although the handouts from his talk “What Makes a Learning Video Effective?” are not (yet) available, posted below are the handouts from an earlier talk at the FocusOn Learning 2016 Conference & Expo titled “Making Video Brain-friendly”.
Please review the handout and the various links to gain additional information. Listed here are, in my opinion, some of the key learning nuggets from this talk.
- Visuals are powerful. When watching, listening to, and reading information from a video, the visual information will dominate what your brain processes. To see how visuals will override audio, take a look at the McGurk effect. Ba, ba, ba. Var, var, var.
- Multi-media learning. Avoid brain-overload by reducing the amount of text; visuals and brief audio is more ideal than visuals with a lot of repetitive text. Here is a short summary of Richard E. M. Mayer’s multi-media learning theory where several multi-media learning concepts are explained.
- Learning Video Tips.
- Get to the point, quick, by providing WIIFM (What’s in it for me) at the start.
- Keep your videos as short as possible. As short as they need to be, but no longer. 2 to 3 minutes is “ideal” but it varies based in various factors.
- One video, one topic.
- Only include needed information, and avoid unneeded distractions. Movement and animations are great WHEN they support the learning content, but the days of a bouncing or rotating graphic adding “entertainment” value to the learner are long gone.
- Engage the brain via stories, video-based interactions, and questions (including reflective questions).
- Repetition, and even better spaced repetition, will improve learning retention. The concept can be extended to all learning, not just video learning.
In some future posts, we will look at some of the new interactive video tools that are becoming more widespread. Organizations like H5 Organization (open source) and vendors such as Hi Ha Ho and Spotful are making this technology available, affordable, effective, and engaging.